Social Media Management FAQs
Answers to the questions business owners ask most about working with Her Influence Media, a social media manager serving Vancouver, Surrey, White Rock and the Lower Mainland.
Book a Discovery CallWhat's included in your social media management packages?
Social media management packages include strategy, monthly content planning, caption writing, scheduling and posting, community engagement and monthly performance reporting. Every package is tailored to your goals, the platforms you use and how often you want to post.
Do you offer content creation without full social media management?
Yes. You can book content creation on its own, including photos, reels and video content, and post it yourself. Many clients start with a content day and add social media management later. Book a UGC call now
How do you get to know my business and capture my brand's voice?
Every partnership starts with an onboarding session about your business, customers, goals and personality. I study your existing content, learn what makes you different and stay in close contact. Over time, your content sounds more and more like you.
What does a filming day look like, and how should I prepare?
A filming day is a planned content shoot at your business, usually 2 to 4 hours. Before the day, I send a shot list and creative plan. You'll just need a tidy space, any products or outfits we've planned, and your team ready to have some fun.
Do I need to be on camera?
Yes. Being on camera is an important part of the content I create, because people connect with the faces behind a business. Founder-led reels and video content build trust and help your audience get to know you. I’ll guide you through every shoot with prompts, talking points and direction, so you feel comfortable and confident on camera.
Will I get to review and approve content before it's posted?
Yes. You'll see your content calendar before anything goes live, with time to request changes. Nothing is posted without your approval.
Can you work with my business if I'm outside your area?
Most likely, yes. Her Influence Media is based in Vancouver and serves all of the Lower Mainland, with travel to Vancouver Island, the BC Interior and Alberta. Social media management can also be done fully remotely. Not sure? Inquire now.
Do you offer Meta ads, and is the advertising budget separate?
Yes. I manage Meta ads on Instagram and Facebook, including strategy, setup, creative and optimization. Your advertising budget is separate from the management fee and is paid directly to Meta.
What is UGC, and how can my business use it?
UGC, or user-generated content, is natural, relatable content that looks like it was made by a real customer. Businesses use UGC on social media, websites and Meta ads because it builds trust and often converts better than polished ads.
How long are your contracts?
Social media management agreements start with a 4-6 month commitment, then we assess from there. This gives the strategy time to build momentum and show results.
Can I change my package as my business needs evolve?
Yes. Packages can be adjusted as your business grows, your goals shift or your season changes. We'll review what's working together regularly.
How do you measure results?
I track reach, engagement, follower growth, profile visits, website clicks and inquiries. Every month, you’ll receive an analytics report showing results across all of your social media platforms, with clear takeaways and next steps. Results are measured against the goals we set together at the start.
How do I get started, and what happens during a discovery call?
Book a free 30-minute discovery call. We'll talk about your business, your goals and your current social media. Then I'll recommend the package that fits best, with no pressure to commit.